Phase 0 · Brand exploration

Three directions for the card

Each sample card below is live: move your pointer (or finger) over it to see the finish, and tap to flip it. Working name shown in logos: “Pulled”.

Mythic Luxury

A jeweler's vault for rare connections.

Near-black velvet, antique gold, candlelit depth and embossed detail — museum luxury, never fantasy-game.

Finish

Earned rarity

Finishes switch off automatically when “reduce motion” is on.

Palette & contrast

Velvet Night

Background

#0E0B0A

Best text pairing 16.7:1 · AAA

Smoked Walnut

Surface

#1C1612

Best text pairing 15.3:1 · AAA

Parchment

Body text

#F4ECDD

Best text pairing 16.7:1 · AAA

Antique Gold

Accent / metallic

#C9A45C

Best text pairing 8.4:1 · AAA

Bright Gilt

Highlight

#E8CD8A

Best text pairing 12.6:1 · AAA

Garnet

Like / heart

#9E2B3A

Best text pairing 6.3:1 · AA

Sapphire

Rarity jewel

#2E5C9A

Best text pairing 5.7:1 · AA

Body text on background: 16.7:1 (AAA)

Typography

Rosa, 29

Discover · My Card · Events

Body text at 17px. Looking for a rematch partner — and maybe more. Draft nights on Thursdays, coffee always.

Cormorant Garamond (display) + Source Sans 3 (reading). High-contrast serif for names and titles; sturdy humanist sans for everything you read.

Rarity treatment

Etched

Gilded

Jeweled

Regal

Mythic

Each tier has its own shape and name, so it reads without relying on color. Rarity is earned only, never bought.

Logo concepts

A: Gold card with a cut gem under a halo, name in engraved serif

B: Gold coin seal with a P that becomes a heart, spaced capitals

Mobile style

Mythic Luxury phone mockups: Discover, My Card and Events

Mood mockups only. Placeholder text and serial numbers inside them will be replaced by real, random serial codes and the chosen name.

Strengths & risks

✓ Instantly premium and collectible
✓ Gold foil makes rarity feel valuable
✓ Dark screens are easy on the eyes at game nights

! Can drift toward fantasy if over-ornamented
! Ornate frames need restraint on small phones